Co-founder work · 2023–present
Vector Smart Chain
Copywriting, technical papers, presentation decks, enterprise proposals, community planning, outreach and investment communications performed by Jason as co-founder.
Explore Vector Smart ChainAbout Us
Ansell Publishing
Ansell Publishing is an independent publishing and digital media business based in North Bay, Ontario, led by entrepreneur, full-stack developer and writer Jason Ansell.
The company publishes books, research and educational content. Its catalogue runs from artificial intelligence, blockchain and digital finance to narrative nonfiction, science fiction, children's stories and colouring books, and it operates Bright Owl Learning for young learners and the ShopLocal Directory for Canadian businesses.
Ansell Publishing was created to simplify complex technological concepts and provide practical, forward-looking insights into how emerging digital systems are reshaping communication, ownership, finance, coordination, and online interaction.
Our mission is simple:
Create practical, thought-provoking books for curious modern readers.
North Bay, Ontario · Principal-led delivery
Clear thinking. Useful work. One accountable lead.
Ansell Publishing is an independent Canadian publishing and digital media business led by Jason Ansell. Alongside its books and educational platforms, it supports organizations with research communication, content strategy, professional publications and digital development.
Jason brings more than 25 years of personal experience in full-stack development, creative direction, brand strategy and digital marketing. He leads scoping, delivery and review directly, with freelance and specialist support engaged to suit the assignment.
Meet Jason and explore his workResearch and report development
Research synthesis, technical papers, white papers and public-facing reports that make complex information understandable.
Strategy and presentation design
Project narratives, enterprise proposals, stakeholder decks and implementation communications shaped around the audience and decision.
Community and stakeholder communications
Audience planning, outreach materials, online visibility and coordinated communications for organizations and initiatives.
Digital discovery and development
Structured directories, websites and applications that connect useful information with the people who need it.
Selected public work
Owned platform
ShopLocal
An internally developed business directory and regional discovery initiative combining structured local information, digital visibility and outreach.
Explore ShopLocalPublishing and education
Books and research
Books, research papers and educational resources demonstrate clear explanation, editorial development and publication design across complex subjects.
Read the published workA practical delivery process
We begin with the audience, objectives and source material, agree the scope and milestones, develop the work, and refine it through review. Deliverables, responsibilities, confidentiality and any language or accessibility requirements are defined for each engagement.
Experience with clear attribution
Ansell Publishing is a sole proprietorship registered in Ontario in May 2026. Jason's earlier career and co-founder assignments are his personal experience. Owned platforms are presented as owned initiatives. Confidential assignments are discussed only within their disclosure permissions.
Our Mission
"To publish books that simplify complex ideas, inspire curiosity, and prepare readers for the future."
What We Stand For
Our Values
Accessible Knowledge
We break down complicated subjects into practical, readable content designed for everyday people.
Practical Education
Our books focus on real understanding, not unnecessary jargon or academic complexity.
Future-Focused Topics
We publish books exploring technology, digital systems, AI, blockchain, finance, and the evolving internet.
Independent Publishing
We believe independent creators and authors will shape the future of modern publishing.
Our Purpose
Why We Publish
The world is changing faster than most people realize.
Artificial intelligence, automation, blockchain systems, digital ownership, and invisible infrastructure are quietly reshaping society, business, communication, and daily life.
Ansell Publishing exists to help readers understand these shifts through clear, modern, and approachable books.
Beyond the Bookshelf
Our Brands & Platforms
What We Publish
Publishing Categories
Blockchain
Decentralised systems and distributed ledger technology.
Cryptocurrency
Digital assets, wallets, exchanges, and market dynamics.
Web3
The decentralised internet, NFTs, and digital ownership.
Artificial Intelligence
Machine learning, automation, and the future of AI.
Digital Finance
DeFi, fintech, and the evolving landscape of money.
Narrative Nonfiction
Carefully reported accounts of real events.
Cyberpunk Fiction
Speculative near-future thrillers grounded in real tech.
Educational Kids Books
Fun, creative stories introducing technology to young readers.
Early Learning Workbooks
Bright Owl Learning workbooks for ages 3 to 8.
Colouring Books
Relaxing and seasonal colouring books for adults and kids.